London Fashion Week 2020 Goes Digital

Merging womenswear and menswear on a new digital platform, London Fashion Week (LFW) launched with a new form on the 12th June.

The digital platform is freely accessible globally for both the public and trade audiences, embracing the cultural commentary and creativity for which British fashion and London are known.

Bringing the fashion community together, the platform hosts exclusive multimedia content from designers, creatives, brand partners, media, retailers and cultural institutions enabling collaboration and bringing together fashion, culture and technology. This new digital experience will work as a global meet-up point, offering interviews, podcasts, designer diaries, webinars and digital showrooms, providing the opportunity for designers to tell their stories and share their experiences from the last few months.

Due to the impact of COVID-19 on the fashion industry 73% of fashion businesses have already experienced order cancellations. Now more than ever, the British Fashion Council acknowledges the necessity to look at the future of LFW and the opportunity to drive change, collaborate and innovate in ways that will establish long-term benefits, develop new sustainable business models and boost the industry’s economic and social power.

Over 100 designers’ works such as Bianca Saunders, Chalayan, James Massiah will be presented on the LFW digital platform this June. 34 designers are part of the official LFW schedule while over 33 will also feature on the Explore section, with either new content or assets from their current collections, along with many more activating profiles for a presence on the platform.

Additionally, 34 retailers, 23 media and 6 brand partners from around the world are activating on the platform through unique content.

The new LFW digital platform has three main streams. For more information visit www.londonfashionweek.co.uk 

Image credits: British Fashion Council

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