Spectacular Turkish Designs at Pure London

Sustainability, experimentation, expression, collaboration and newness focused Pure London AW 18/19 has been a three days of a feel-good factor event.

An incredible number of 700 international exhibitors have come together under one roof at London Olympia for the autumn 18 edition of trade show Pure London, which ran on 11-13 February. The programme was full of insightful panels from the industry experts, incredible networking opportunities and one to one mentoring sessions with business leaders. The new collections were shown on the catwalks.

During her keynote address on Sunday, Cosmopolitan Editor-in-Chief Farrar Storr, commented that “During tough times we have to dig deep, lean into the discomfort, and that drives creativity.”

It was particularly exciting to see so many exhibitors from Turkey. Eye catching designs of the brands such as Exquise, Setre, Party 21, Cigdem Akin, Mees, Joymiss, Chikirina and Alara Sagasen were buzzing with visitors. One of the most important industrial organisations of Turkish Apparel Industry, IHKIB (Istanbul Apparel Exporters’ Association) was also at present.

Julie Driscoll, Managing Director of Pure London said: “Brands make a huge effort to wow their buyers and their efforts have a massive impact on how the show looks and feels. We want take this opportunity to applaud your creativity and celebrate your amazing efforts.”

The next edition of Pure London and Pure Origin takes place at London Olympia from 22nd – 24th July 2018.

Photo: Pure London

Kind People PR